Mobile app technology is on the rise right now – during the global pandemic, apps have come into their own as an important means of communication and integration as society deals with the fallout from the virus.
For businesses, apps have enabled fresh means of communication to be opened up and revolutionised the way they process certain information and situations – from booking and buying to processing data.
Apps are filling the gaps between consumers and brands
During the pandemic when distancing and closures have forced many businesses to adapt, apps have helped fill the gap to ensure they can remain open without welcoming customers through the door. Whether using third parties or developing their own, hospitality sector businesses including cafes and restaurants have been able to continue or launch takeout services. Small retailers have been able to open up ecommerce stores and delivery services for groceries and essentials. GPs have been able to diversify into offering video appointments for patients who are unable to attend surgery.
What’s particularly exciting is that many of these apps and the ways in which brands are now interacting with customers could be here to stay. Through being forced to explore a new avenue of communication, many have found mobile app solutions to be more streamlined, profitable and efficient than existing clumsier ways of working.
Now is also a great time to produce and launch any app that focuses on wellbeing – as well as gaming apps and entertainment sector apps which have a much wider audience during this time.
Mobile apps make ordering and booking easier
Within the hospitality sector app development has seen a steep rise, with many smaller companies opting to use their own app rather than a third party, which usually have high costs and commissions associated with them. These apps can bring customers closer together with their favourite brands, encouraging repeat business and securing a stream of revenue both now but crucially in the future as things return to normal.
Using mobile apps to ensure compliance and find solutions
Mobile apps have also been introduced worldwide (with some high-profile hiccups) to help slow the spread of the virus and gather information to help scientists working on a vaccine to better understand how it transmits and behaves from person to person.
What this demonstrates is that apps have the capacity to process huge amounts of real-world data and submit it statistics for use in a meaningful way. This could be game changing for businesses who want to use apps to get closer to their customers, but also better understand how they interact with them and behave for more targeted marketing and engagement.
Looking to have a bespoke mobile app made for your business? Get in touch today.