4 key marketing strategies every start-up needs to know

For your start-up to become a success, you need a killer marketing strategy to get it in front of potential customers. Starting from scratch without support or know-how can be daunting for new entrepreneurs – but the good news is that it can be done, and has been done before by many (now infamous) brand leaders including Steve Jobs, Elon Musk and Huda Kattan. One thing they have in common is a killer marketing strategy – the initial promo they conducted on themselves and their brand was influential in skyrocketing them to success.

For your start-up to become a success, you need a killer marketing strategy to get it in front of potential customers. Starting from scratch without support or know-how can be daunting for new entrepreneurs – but the good news is that it can be done, and has been done before by many (now infamous) brand leaders including Steve Jobs, Elon Musk and Huda Kattan. One thing they have in common is a killer marketing strategy – the initial promo they conducted on themselves and their brand was influential in skyrocketing them to success. 

Marketing is one of the most important components of a successful business no matter what you do or sell – so your marketing strategy should be one of the key things you pay attention to. But when you’re managing so many different aspects of the business, spinning so many plates, marketing can take a back seat or be neglected all together.

In this blog we’ve drilled right down to the most important things you’ll need to pay attention to as you launch your business. We’ve simplified the key aspects of sales and marketing strategies you need to pay attention to and invest in as a start-up.

Consistency is key

One key mistake we see start-ups making is marketing strategies that are lacking in consistency. They’ll start one thing, then drop it, then start another – without having an overall plan to stick to, or giving each medium a chance to produce results.

Be consistent. Push yourself to stick with things for more than just a few months, even if they are taking time to show results. Some of this might be monotonous – writing multiple blogs a month for six months before you start to see traffic. Running social ads and campaigns for weeks before you get a single conversion. Keep going. If you don’t stay consistent, the hard work you put in up to this point will be lost.

Customers also value consistency. They want to see you present online, keeping in touch, promoting your brand in the same way with the same enthusiasm.

Of course, you should only stay with something for so long before you decide it isn’t working. Knowing when to stop is as important as knowing where to spend your money.

Invest your time and resources wisely

It’s easy at the beginning to waste time and money on things that won’t bring you a return either in the short or long term.

Sit down and evaluate your offering. Who is it targeted to? Who will benefit from your product or service? Where are they likely to be (online and offline), and how do they like to be communicated with?

Once you have the answer to these questions, you can then start to invest your resources where they’ll yield the best possible results. For example, if your product is predominantly B2C, it won’t be worth spending all your time and money on LinkedIn. Likewise, if your ideal clientele are high-flying business owners, you won’t want to waste time on Tik Tok.

Delegate where possible

Your time is one of your most precious (and likely scarce) resources, so you’ll want to protect it as much as possible. Although your initial budget may be tight, be conscious of how important it is to employ experts to manage certain areas of your marketing strategy. Most top-tier entrepreneurs cite their ability to delegate as one of their principal keys to success.

Spend your money as wisely as you spend your time – requesting support with the elements of your marketing you are least familiar with, or that are most time-consuming, such as social media, email marketing and SEO.

Don’t ignore the data

You might think you know your customer better than anyone else – but it’s worth checking up on current data to make sure you’re on the right track. There are plenty of free sources of data and market research – but you may like to conduct your own, especially if the product or service is unique or niche.

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