As a start-up, you probably know that social media is going to be on the most important tools you have at your disposal to communicate with customers. But social media can also daunting when you’re just starting out. Where do you start? How do you grow followers? Which platforms should you choose?
This simple guide provides some of the basics you should be aware of as you embark on social media as a start-up.
Invest your time and resources carefully
One key mistake new brands make is spreading themselves too thinly – focusing on too many aspects of social media at once, setting up on every platform available. This is not a good use of your time or resources – and could cost you a lot more money than you need (or can afford) to spend, especially if you are employing a social media agency or individual to help you.
Think carefully about how your customers interact with your brand and other similar companies (competitors, even) – and what makes them tick.
A professional social media agency can manage this process for you and identify which platforms will work best for your business.
Get professional help
Don’t go it alone with social if you can afford professional support. Although there are countless people who will say you can do it on your own using various gadgets and schedulers, there’s nothing like having an expert creative team managing your accounts to help you get your business off the ground.
Don’t DIY if you aren’t clear on who your customers are and how you’re going to engage them through social. In the process you’ll waste a lot of time, and it will take much longer to get your business off the ground.
Imagery is key
Don’t skimp on your imagery. iPhones won’t cut it if you want to make a good impression – which counts so much more at this stage. Employ a professional photographer for half a day or a day to capture a bank of images you can use across your marketing platforms – digital (website, social) and print, if required.
Make sure you’re on message
Lots of start-ups make the mistake of sharing what they think their customers want to see on social, or what they want, without actually knowing that for sure. Across all social platforms, but especially on Instagram and Facebook, tapping into content that really makes your followers tick is key. If they don’t engage with your posts and stories right away, growth can be slow.
We offer specialist social media support for start-ups with affordable packages starting at £200 per month. Get in touch today for a free consultation.